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Twitter download media9/11/2023 We estimated each treated user's utility function using a dynamic discrete choice model. To address the issue that the number of followers is endogenous, we conducted a field experiment in which we exogenously added followers or follow requests, in the case of protected accounts to a set of users over a period of time and compared their posting activities to those of a control group. We leverage the fact that these two types of utility give rise to different predictions as to whether users should increase their contributions when their number of followers increases. Previous literature suggests that there are two main types of utility that motivate these users to post content: intrinsic utility and image-related utility. We focus on noncommercial users who do not benefit financially from their contributions. We empirically study the motivations of users to contribute content to social media in the context of the popular microblogging site Twitter.
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